The term "guiding principles" refers to a set of fundamental beliefs, values or rules that serve as a framework for making decisions and taking action. These guidelines provide direction and help individuals or organizations to stay on track while pursuing their goals. They act as a moral compass, offering guidance in situations where choices must be made, and can help ensure consistency and integrity in decision-making processes. Guiding principles are often used in businesses, nonprofit organizations, governments, and other types of groups to establish a clear sense of direction and purpose, and to provide a framework for making decisions that align with the group's core values and mission.